Marketing Awareness Quiz Set 2

Candidates can see the Questions And Answers of Marketing Awareness in the form of Quiz in gktodayquiz.com. We provided the Questions and answers with a detailed explanation. So keep practice these Questions and are useful for all competitive exams.

Marketing Awareness Quiz Set 2

1. Which is the basis of psychographic segmentation?
 
 
 
 

2. Which is the channel of direct distribution
 
 
 
 
 

3. In case of saving deposits in a bank , the customer status will be
 
 
 
 

4. Which are the factors relating to target market?
 
 
 
 
 

5. Lifestyle of a customer includes
 
 
 
 

6. Behavioural basis of market segmentation includes
 
 
 
 

7. Distribution channels are
 
 
 
 

8. Who may be the customer of the bank?
 
 
 
 

9. Occupation involves
 
 
 
 

10. ESOP stand for-
 
 
 
 

11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
 
 
 
 

12. In selling “Consumption” is the ultimate goal of the sales while a marketer-
 
 
 
 

13. Sale forecast implies-
 
 
 
 

14. ‘Casual’ research is basically concerned with-
 
 
 
 

15. Planned cost service means-
 
 
 
 
 

16. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
 
 
 
 

17. Acid Test of a brand is-
 
 
 
 

18. In Consumer behavior ‘Perception is a process through which-
 
 
 
 

19. Under which of the following in marketing DAGMAR APPROACH comes?
 
 
 
 

20. Nichemanship comes under which of the following in Marketing?
 
 
 
 

21. Which among the following does not come under the organizational objectives of the bank in India?
 
 
 
 

22. Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?
 
 
 
 

23. Which among the following is not a responsibility of personal selling?
 
 
 
 

24. What has been the effect on banks by the increased role of capital markets in mobilizing funds ?
 
 
 
 

25. Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?
 
 
 
 

26. Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?
 
 
 
 

27. What is Microsoft Pink ?
 
 
 
 

28. Many banks offer Project Counseling in their products portfolio. Product counseling can be placed in which of the following product categories of Banks?
 
 
 
 

29. A group of Blue collar customers of a bank will be placed in which of the following segments?
 
 
 
 

30. Which among the following plays an important role in Psychographic Segmentation?
 
 
 
 

31. Which among the following generally does not come under Corporate BANKING ?
 
 
 
 


 

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