Marketing Awareness Quiz Set 2

1. Which is the basis of psychographic segmentation?

A. Personality

B. values in life

C.life style of the customer

D. All of these

2. Which is the channel of direct distribution

A. Own sales showrooms

B. Own salesmen

C. Own sales group

D. Mail order

E. All of these

3. In case of saving deposits in a bank , the customer status will be

A. second customer

B. regular customer

C. potential investor

D. first time depositor

4. Which are the factors relating to target market?

A. goals of the firm

B. image of the company

C. company resources

D. products characteristics and product variety

E. All of the Above

5. Lifestyle of a customer includes

A. social status

B. cultural value of customer

C. perception of customer

D. All of these

6. Behavioural basis of market segmentation includes

A. loyalty or brand loyalty

B. attitude

C. buying occasions

D. All of these

7. Distribution channels are

A. systems of economic institution through which a producer of goods delivers them into hands of their users

B. system of pricing

C. costing system

D. branding

8. Who may be the customer of the bank?

A.Teacher

B.Professor

C.Advocate

D.All of these

9. Occupation involves

A.Administrator

B.Trader

C.Chartered accountant

D.All of these

10. ESOP stand for-

A. Efficient Service of Promises

B. Effective System of Projects

C. Employee Stock Option Plan

D. Essential Security of Project

11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-

A. Quickest the best

B. Instant service

C. Service on time

D. Timely effort

12. In selling “Consumption” is the ultimate goal of the sales while a marketer-

A. Identifies consumer needs and wants.

B. Develop an appropriate product/service to attain customer satisfaction.

C. Accomplish organizational goals through integrated marketing approach

D. all of the above.

13. Sale forecast implies-

A. an estimate of the maximum possible sales opportunities present in a particular market segment.

B. an estimate of sales, in physical units, in a future period

C. Estimating the number of sales person required to sell a product.

D. Both 1 and 2

14. ‘Casual’ research is basically concerned with-

A. Establishing cause and effort relationship

B. Arriving at a forecast or prediction of interest.

C. measuring and estimating the frequencies with which of things occur

D. all of above

15. Planned cost service means-

A. costly products

B. extra profit on the same cost

C. extra work by seller

D. all of these

E. None of these

16. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-

A. Brand goodwill method

B. price premium method

C. Both 1 and 2

D. Neither 1 nor 2

17. Acid Test of a brand is-

A. Brand preference

B. Brand awareness

C. Brand loyalty

D. Brand equity

18. In Consumer behavior ‘Perception is a process through which-

A. a consumer make ultimate purchasing

B. a consumer is satisfied

C. a consumer’s mind receives, organizes and interprets physical time

D. Both 1 and 2

19. Under which of the following in marketing DAGMAR APPROACH comes?

A. Market Segmentation

B. Advertising

C. Pricing Decisions

D. Marketing Strategy

20. Nichemanship comes under which of the following in Marketing?

A. Marketing Mix

B. Market Segmentation

C. Market Planning

D. Advertisements

21. Which among the following does not come under the organizational objectives of the bank in India?

A. To Earn Profit

B. To play a developmental role in Rural India

C. To Provide employment to maximum people

D. To Improve Customer Relationships

22. Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement?

A. Bank Marketing is a service Marketing

B. The focus of the bank marketing is customer

C. The Bank marketing is doubly oriented

D. Banking products are intangible

23. Which among the following is not a responsibility of personal selling?

A. Creating Demand

B. Increasing Demand

C. maintaining demand

D. Diminishing Demand

24. What has been the effect on banks by the increased role of capital markets in mobilizing funds ?

A. It increased the importance of Banks

B. It decreased the importance of Banks

C. It did not affect the importance of Banks

D. It provided an opportunity for banks to earn more

25. Which of the following Bank India is known to be the first Indian Bank to adopt the concept of Market Segmentation?

A. Punjab National Bank

B. State Bank of India

C. ICICI Bank

D. Bank of Baroda

26. Telephone inquiries, letters, responses to advertising or direct mail, are kept in which of the following categories?

A. Sales Leads

B. Sales Kits

C. Sales Literature

D. Sales Manual

27. What is Microsoft Pink ?

A. A software under development

B. A smart phone

C. A search engine under development

D. A laptop under development

28. Many banks offer Project Counseling in their products portfolio. Product counseling can be placed in which of the following product categories of Banks?

A. Deposits

B. International Banking

C. Consultancy

D. Advances

29. A group of Blue collar customers of a bank will be placed in which of the following segments?

A. Profession segment

B. Gender based segment

C. Income segment

D. Institutional Segment

30. Which among the following plays an important role in Psychographic Segmentation?

A. Profession

B. Sex

C. Personality

D. Demography

31. Which among the following generally does not come under Corporate BANKING ?

A. Structured Finance

B. Government Banking

C. FI,Capital Markets & Custodial Services

D. Debit Cards

Marketing Awareness Quiz Set 2

Marketing Awareness Quiz Set 2

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