Marketing Awareness Quiz Set 6

1. What is Markup ?

A. The difference between the cost price and selling price

B. The ratio between the cost price and selling price

C. The ratio between the selling price and cost price

D. The difference between the selling price and cost price

2. In which pricing method, some percentage of profit is added to the cost price of the product?

A. Value-based Pricing

B. Competition-based Pricing

C. Demand Based Pricing

D. Cost-Based Pricing

3. The markup per unit is expressed by

A. Q/X

B. X/P

C. P/Q

D. X/Q

4. Which of the following is not a feature of Marketing ?

A. Marketing is a connecting link between the consumer and the producer

B. Marketing helps to increase National Income

C. Marketing increases Employment Opportunities

D. Marketing is recognized as the most important or significant activity in our society.

E. All of these

5. ____________ is a pricing method in to win loyal customers by charging low prices for their high- quality products

A. Transfer Prising

B. Value Pricing

C. Return Pricing

D. Product Pricing

6. Which model establishes a relationship between risk and expected returns of a security?

A. Double Win Strategy

B. Balancing Asset Pricing Model

C. Cost Pricing Model

D. Capital Pricing Model

E. Capital Asset Pricing Model

7. The price of a product is fixed according to the prevailing price trends in the market is known as

A. Going Rate Pricing

B. Target Return Pricing

C. Transfer Pricing

D. Value Pricing

8. Which pricing is also known as average cost pricing ?

A. Cost-plus pricing

B. Markup pricing

C. Cost based pricing

D. Demand-based pricing

9. ________________________ is as a collection of buyers and sellers who transact over a particular product or service.

A. Shopping

B. Trade

C. Business

D. Market

10. The process of selling of goods and services within the departments of the organization is related with which pricing method ?

A. Initial Pricing

B. Consumer Pricing

C. Transfer Pricing

D. Product Pricing

11. The Center point of marketing concept is ____________

A. Customer

B. Consumer

C. Product

D. Profit

12. ____________ is the center point of banking concept

A. Interest

B. Loan

C. Potential of the Country

D. Potential of Customer

13. The action of an organization or government selling or liquidating an asset or subsidiary is known as

A. Investment

B. Disinvestment

C. Capital expenditure

D. Commoditization

14. Which of the following is the major element of marketing planning appraisal process ?

A. Forecasting

B. Gap Analysis

C. Internal Appraisal

D. SWOT Analysis

E. All of these

15. ___________ is/are methods of forecasting demand of product in market.

A. Plausibility

B. Simplicity

C. Availability

D. All 1 , 2 and 3

16. Which types of goods are used for further production?

A. Capital goods

B. Consumer goods

C. Derived goods

D. Initial goods

17. The gap analysis is used to determine the gap between ________ and _________

A. Desired situation and Target Situation

B. Current situation and Desired situation

C. Target situation and Sales situation

D. Sales situation and Marketing situation

18. Which is the first level of a product ?

A. Core

B. Actual

C. Augmented

D. All of these

19. Marketing is ________________ oriented

A. Consumer

B. Product

C. Channel

D. Profit

20. Which of the following is an example of convenience goods ?

A. Mobile phones

B. BMW Cars

C. Fastrack watches

D. Shampoo

21. An extreme type of inferior good is called as ______________

A. Convenience Goods

B. Shopping Goods

C. Unsought Goods

D. Giffen Goods

22. Which of the following is used in customer relationship management (CRM) ?

A. Data Mining

B. Web Mining

C. Product Mining

D. Clustering

23. Which of the following is not included in 4 Cs of Marketing ?

A. Consumer

B. Communication

C. Cost

D. Customer Needs

24. Cross Selling is related with ____________

A. Sellers

B. Customers

C. Consumers

D. Employers

25. Relationship marketing activities are like as______________ marketing

A. Service

B. Internal

C. Direct

D. All of these

26. _______________is an analyzing the data stored with back-office staff

A. WalMar

B. Pattern Discovery

C. Data Warehouses

D. Data Mining

27. What is USP in Marketing ?

A. Unique Source Programme

B. Under Sales Progress

C. Unique Selling Proposition

D. Uniform Selling Proposition

28. Which types of can be best canvassed among& individuals who want to buy a house ?

A. Home loan

B. Small loan

C. Personal loan

D. All of these

29. Personal loans can get by who among the following ?

A. Pensioners

B. Salaried Persons

C. Foreigners

D. All of these

30. Which of the following is essential for Blue ocean strategy?

A. Innovation

B. Communication

C. Skills

D. Motivation

E. All of these

Marketing Awareness Quiz Set 6

Marketing Awareness Quiz Set 6

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