Marketing Awareness Quiz Set 8

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Marketing Awareness Quiz Set 8

1. According to Kotler, Marketing research consists of ___________

2. In which stage of NPD(New Product Development), new product is introduced to the market ?

3. CTA stands for ________________

4. A product lifecycle is very much similar to human life cycle said by whom ?

5. The first step of new-product development is _________________

6. The sole purpose of marketing is to ______________

7. According to whom , A product exists in different stages and in different competitive environment ?

8. Which is a detailed version of the idea stated in meaningful consumer terms ?

9. In which of the following situation Marketing is required ?

10. Which of the following is the market where investments are made ?

11. Banking service market is segmented based on ___________ and __________

12. Which research Surveys are used to address specific marketing issues ?

13. The person who actively made a purchase in the last one year period is known as _________

14. The organisation that sells products directly to consumers and end users are known as _____________

15. In the product concept, profit is earned through __________

16. Which of the following is promotional items ?

17. What is SCM ?

18. In AAU, U stands for which of the following ?

19. __________ is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers.

20. ZBB stands for _____________

21. The price skimming policy is related with which type of pricing?

22. __________ refers to the successful selling of a product or service in a specific market

23. Which is a product or service with a committed customer base ?

24. ___________ is the key objective for Internet marketing

25. Which of the following term refers to a reduction in sales volume, sales revenue ?

26. PV Ratio is also known as Contribution to Sales Ratio. PV stands for

27. Direct material and direct labor are called as ____________

28. ______________ is the process of marketing a product or service using the Internet.

29. Which of the following elements are related with Micro environment ?

30. The internet version of word of mouth marketing is a types of which marketing ?



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